Pureness: Beauty, Wellness en Health


The successful Bio-beurs with 10.000 visitors every year, will be strengthened with the new Pureness section as from the 2018 edition. Pureness offers specific space to exhibitors who work with natural raw materials produced by organic farmers in the area of Beauty, Wellness and Health.

In this component, the developments in healthy and natural lifestyle products are highlighted where the highest of quality requirements apply. Pureness is given its own look and feel that fits in completely with the specific requirements of companies and visitors operating in this growing sector.


About quality labels


Impression of the Bio-beurs 2017


Sustainable points of sale offer more and more often not just organic food, but also non-food products of a sustainable and natural origin. The expansion with Pureness in 2018 makes the Bio-beurs even more attractive for both known and new visitors.


Examples are visitor groups such as health food shopkeepers, those who run pharmacies and chemists and beauty experts. Entry to the Bio-beurs offers visitors automatic entry to Pureness and vice versa and, therefore, fruitful cross pollination takes place.


Please feel free to contact Paulien or Renata if you need any further information.




Paulien  Veerman
T +31 (0)30 233 99 82
M +31 (0)6 15 58 74 56   



Renáta Horenová
M +31 (0)6 18 65 05 17


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