Discover this new trade fair

Pureness is the trade fair for healthy and natural lifestyle products with the highest quality requirements. At this trade fair, you will meet exhibitors who work with natural raw materials that originate from organic agriculture.


Sustainable trend

The increasing awareness of consumers and the innovative quality and support of the organic sector ensure that more and more new sustainable certified products are available. These products are supplying an ever larger sales market and compete more and more with non-certified products.


3 reasons why you should book a stand now

Personal gatherings and direct contact are important in the organic sector. This is why the Bio-beurs is highly appreciated by visitors and exhibitors.

  1. 10,000 visitors
    Bio-beurs and Pureness offer a strong platform as a trade fair duo where exhibitor visibility is the highest possible. The Bio-beurs has grown strongly during the past few years and got more than 9,300 visitors in 2019. Visitors who are interested in your services or products. Meet new customers and strengthen your ties with existing customers.

  2. Name awareness 
    Visibility and profiling are also of paramount importance in the sustainable organic market. Pureness is simply the place to show what you stand for and what you can offer visitors. The trade fair is also ideal to research and analyse the market and to position your brand even more strongly based on this.

  3. Inspiration and knowledge 
    The Bio-beurs is known amongst exhibitors and visitors because of its strong programme with regard to content. This programme contains also speakers about, for example, quality labels for natural cosmetics, beauticians and other experts. Extra attention is paid each year to starting entrepreneurs and the latest development in research with the general workshop range that is offered. The trade fair will not only lead to you being more visible, but will also be a source of knowledge and inspiration.


Book a stand


Pureness products 

There are many products that easily fall within this concept. This, naturally, always involves products with a (private) quality label:

Target group

New groups of visitors will be invited as well as retailers of organic specialist shops and retail and wholesale buyers of organic and non-organic:

Meet about 10,000 interested visitors, be a part of more than 375 exhibitors from the sector, expand your network, create new customers and leads and tell the unique story of your brand!


Book your stand

Sustainable in Beauty, Wellness and Health

Quality Labels

Pureness is organized by